I get quite a few emails from people telling me that all of a sudden, their website lost it’s rankings and now they have no income. I’ve also seen a lot of people in various forums say the same thing. In fact, right after I started making money on the Internet, I had my website fall in the rankings. Overnight, I went from making enough to pay my bills to zilch, nada, nothing!
If you’re one of the many people who rely on one or two websites, or techniques, to make money online, you could be living in a glass house in a town full of rock throwers. You’re living on the edge.
The wise Internet Marketer will have a variety of ways that their income is spread out to reduce their risk.
Think about this. Let’s say you have a half dozen sites making money with Adsense. Now the people at Google have been known to get a little crazy at times. What will happen to your income should they decide to pull the plug on your Adsense account? Do you know how long it will take you to replace that income, if ever?
I read a post on Shoemoney’s blog a while back about a man who was pulling down 60k per month. There was only one problem. He was using one Adsense account and he was using a script to create thousands of pages with Adsense on them. These pages had junk for content. As I remember it, I think the guy had like 6 servers and only used like 40 or 50 sentences to create all the content on his sites.
Then one day Google found him out and pulled the plug on his little scheme. From 60k per month to nothing! Can you imagine how that would feel?
Diversity Is The Key To Long Term Income
No in the example above, the guy was a spammer. But this happens to legitimate people all the time. They wake up one day and find out that their Internet income has packed up and left.
Don’t let this happen to you.
If you’re making money from Adsense, good for you. Why not try building some other sites and use Affiliate Marketing to spread out the risk. Who knows, you might find out that you make more from affiliate commissions than from Adsense. I know I certainly did!
There are any number of ways you could diversify. Just don’t wait until it happens to get started. Building websites and getting them ranked for your keywords takes time. That’s why it would be wise to already have a network of different websites up and running and making income from different sources. If one source dries up, then you’ll have others to fall back on. The pain of losing income won’t be nearly as bad!
